Beauty Industry

Viktor & Rolf Names New ‘Face’—FKA Twigs

Grammy Award-nominated artist FKA Twigs is the face of Viktor&Rolf’s new fragrance, Good Fortune.

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By: Marie Redding

Senior Editor


FKA Twings, the Grammy Award-nominated singer, dancer and actress, has a new beauty gig—as the face of Viktor & Rolf’s new fragrance, Good Fortune.

Viktor & Rolf designers Viktor Horsting and Rolf Snoeren comment, “We’ve been fans of Twigs for years, and we’re happy to welcome her to the family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for Good Fortune.”

FKA Twigs comments, ”I’ve always loved perfume. Scent has always been an integral part of my sensory world and being able to creatively collaborate with Viktor&Rolf on this project has been very fulfilling. I feel there’s this bond that unites us. Becoming part of their universe feels like magic, a dream come true.”

Viktor & Rolf’s Good Fortune expresses “modern spirituality, resonating with those who are on an inner path to discover the essence of their being,” the brand states, “sending out an invitation to women wanting to embrace their inner modern mystic, to follow their own path and to create their own destiny.”

FKA twigs will feature in a mystical ‘new-genre’ campaign film directed by Andrew Thomas Huang, to be released later this month. Legendary fashion photographers Inez & Vinoodh created the campaign’s magnetic still photography.

The campaign’s soundtrack, “Killer” was tailor-made for the campaign by FKA twigs and will be officially unveiled in conjunction with the campaign.

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